The St. Regis Princeville Is Leaving Starwood

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The St. Regis Princeville on the island of Kauai is one of the most aspirational Starwood properties in the US. There aren’t many St. Regis resorts in the US, so this has been a popular place for redeeming Starpoints.

Unfortunately it is being reported that the St. Regis Princeville will be leaving Starwood. While an exact timeline hasn’t yet been revealed, Starwood Capital has agreed to purchase the hotel for $225 million, and they plan to spend a further $80 million renovating the hotel.

At that point it will be rebranded as a “1 Hotel” property, as the brand currently has two properties in New York, and one in Miami. 1 Hotels are also currently under development in California, China, and Mexico.

You might be saying “wait a second, Starwood Capital is buying the hotel and rebranding it as something other than a Starwood hotel?”

Starwood Capital’s CEO is the founder of Starwood Hotels, though clearly he doesn’t have a connection to the brand anymore, so at this point the similar names don’t mean much. It doesn’t look like the hotel is leaving over any bad blood regarding the Marriott and Starwood merger, but rather just because Starwood Capital is trying to grow the 1 Hotels brand.

The St. Regis Princeville was first opened as a Sheraton in 1986, and then in 2009 was rebranded as a St. Regis.

The fact that they’re renovating the hotel suggests that this should be a nice upgrade in terms of the guest experience. However, it goes without saying that this is bad news for those of us who like loyalty programs, regardless of whether you were staying at the St. Regis to earn or redeem points, or just appreciated the elite perks offered as part of SPG.

I’ve never made it to this property before, and I guess at this point I won’t be going. Fortunately there’s another good points hotel on the island, the Grand Hyatt Kauai.

Are you sad to see the St. Regis Princeville leave Starwood?

(Tip of the hat to @Jeffsetter)

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